About Us
McLaren Health Care is a fully integrated health network committed to quality, evidence-based patient care with locations in Michigan and Indiana. The McLaren system includes 13 hospitals in Michigan, ambulatory surgery centers, imaging centers, a primary and specialty care physician network, commercial and Medicaid HMOs, home health, infusion and hospice providers, pharmacy services, a clinical laboratory network and a wholly owned medical malpractice insurance company. McLaren operates Michigan’s largest network of cancer centers and providers, anchored by the Karmanos Cancer Institute, one of only 53 National Cancer Institute-designated comprehensive cancer centers in the U.S.
Marketing Communication Specialist
Helps serve as the "voice of the organization" to the outside world, advances the business' interests and presents it in the best possible light. Creates communications programs and develops and executes marketing initiatives that effectively describe and promote the organization and its products including graphics, brochures, newsletters, company or product fact sheets, logos, or other promotional products. Researches and develops content for publication of products. Prepares presentations and/or speeches geared towards employees and other targeted stakeholders.
Essential Functions and Responsibilities:
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Assists with developing and implementing effective corporate communication strategies.
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Manages internal communications (memos, newsletters, etc.).
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Drafts content (e.g. press releases) for mass media or company website.
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Supports organizing initiatives and planning events or press conferences.
- May serve as a liaison with media and handles requests for interviews, statements etc.
Required:
- Bachelor’s degree in public relations, communications, English, journalism or relevant field.
- Proven work experience as a communications specialist.
- Experience in copywriting and editing.
- Develop marketing promotional support for screening, community, physician education events (CMEs and symposiums), and more.
- Provide physician referral growth and onboarding support by developing strategic marketing plans, welcome toolkits, and campaigns to announce new providers and increase referrals from both new and existing providers.
- Minimum of 3 years of marketing and communications experience.
- Health care marketing and communications experience is a plus, but not required.
Equal Opportunity Employer
McLaren Health Care is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identification, age, sex, marital status, national origin, disability, genetic information, height or weight, protected veteran or other classification protected by law.
