About Us
McLaren Health Care is a fully integrated health network committed to quality, evidence-based patient care with locations in Michigan and Indiana. The McLaren system includes 13 hospitals in Michigan, ambulatory surgery centers, imaging centers, a primary and specialty care physician network, commercial and Medicaid HMOs, home health, infusion and hospice providers, pharmacy services, a clinical laboratory network and a wholly owned medical malpractice insurance company. McLaren operates Michigan’s largest network of cancer centers and providers, anchored by the Karmanos Cancer Institute, one of only 53 National Cancer Institute-designated comprehensive cancer centers in the U.S.
Digital Content Specialist Senior
Qualifications:
Required:
• Bachelor’s degree in Marketing, Communications, Digital Media, Web Development, or a related field.
• 5 years of professional experience in website management (CMS, HTML, CSS, SEO, ADA/WCAG compliance) and digital content strategy.
• 3 years of experience managing organizational social media platforms, including content creation, analytics, and paid campaign management.
Preferred:
• 1year of experience in enterprise level content management system (Example: Oxcyon / CentralPoint)
• 1 year of experience in healthcare, nonprofit, or other regulated industries with an understanding of compliance and privacy considerations.
• 1 year of experience with paid digital advertising platforms (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager) and advanced analytics tools (GA4, Sprout Social, Power BI, etc.).
• 1 year of experience with multimedia production tools (Adobe Creative Suite, Canva, video editing software) to support integrated digital campaigns.
• 1 year experience in Javascript / XML / SQL
Equal Opportunity Employer
McLaren Health Care is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identification, age, sex, marital status, national origin, disability, genetic information, height or weight, protected veteran or other classification protected by law.
