About Us
McLaren Health Care is a fully integrated health network committed to quality, evidence-based patient care with locations in Michigan and Indiana. The McLaren system includes 13 hospitals in Michigan, ambulatory surgery centers, imaging centers, a primary and specialty care physician network, commercial and Medicaid HMOs, home health, infusion and hospice providers, pharmacy services, a clinical laboratory network and a wholly owned medical malpractice insurance company. McLaren operates Michigan’s largest network of cancer centers and providers, anchored by the Karmanos Cancer Institute, one of only 53 National Cancer Institute-designated comprehensive cancer centers in the U.S.
Digital Content Specialist
Position Summary:
Responsible for the management and monitoring of McLaren Health Care internet and intranet websites to support corporate strategy. Ensures website content, design and functionality supports the organization’s overall corporate goals and strategies. Maintains accuracy, integrity and security over all corporate website properties. Acts as the organization’s liaison to website vendors, users and IT staff.
Essential Functions and Responsibilities:
- Works collaboratively to develop the long-term corporate internet and intranet web strategies to support overall corporate goals and strategies.
- Works collaboratively to research new ideas and web technology driven by web strategies, marketing relevance, user need, and best web practices.
- Works with marketing and public relations, IT, content providers, vendors, compliance and end users to coordinate and manage content and functionality for MHC and all subsidiary websites. This includes the training and management of other web content administrators located at the subsidiary level and exiting outdated technologies as appropriate.
- Following web strategy maturity and corporate growth, oversees conversions/migrations on new subsidiary or service line websites, intranet and patient portal. This includes analyzing of current functionality, reviewing competitor’s websites, engaging the audience, making recommendations on website design, functionality, training and implementation within budget and deadline.
- Maintains production standards for the web. Encourages team members and departments to adhere to professional standards and ensures that web communications continue to meet identified standards for quality, compliance and consistency of style.
- Liaison between CMS vendors, users and IT support.
- Provides input into web/digital budget preparation and operates within designated budget parameters.
Qualifications:
Required:
- Bachelor’s degree or equivalent combination of education and experience in the web field.
- Three years of demonstrated experience coordinating website design and maintenance.
- Three years of project management experience.
Preferred:
- Understanding of and/or experience in various web design coding techniques (i.e. HTML, JavaScript, etc.). Demonstrated skill in various computer applications such as Word, Excel, Photoshop and PowerPoint.
Equal Opportunity Employer
McLaren Health Care is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identification, age, sex, marital status, national origin, disability, genetic information, height or weight, protected veteran or other classification protected by law.
